Amagi Media Labs IPO

Amagi Media Labs Ltd. is engaged in cloud-based broadcast and connected TV technology. Founded in 2008 and headquartered in Bengaluru, India, Amagi provides end-to-end solutions for content creation, distribution, and monetisation across traditional TV and streaming platforms. The company enables broadcasters, content owners, and streaming platforms to launch, manage, and monetise live linear channels on Free Ad-supported Streaming TV (FAST) platforms such as Pluto TV, Samsung TV Plus, Roku Channel, and others. Amagi's suite of products includes cloud playout, content scheduling, ad insertion, and data analytics tools. With a strong presence in the U.S., Europe, and Asia, Amagi serves over 700 content brands and delivers more than 2,000 channel deployments across 100+ countries. Its innovative SaaS offerings have significantly reduced the infrastructure costs for media companies while increasing flexibility, scalability, and revenue opportunities. Amagi offers a comprehensive range of cloud-based products and services designed for TV broadcasters, content owners, and streaming platforms. As of March 31, 2025, the company employed 884 full-time staff worldwide. Of these, 652 worked in technology and engineering at hubs in Bengaluru, the US, Croatia, and Poland. Additionally, 181 employees were in customer-facing roles, emphasising the focus on engagement, delivery, and support. Competitive Strength:

The Company proposes to utilise the Net Proceeds from the Issue towards the following objects: # Issue Objects Est Amt (₹ Cr.) 1 Investment in technology and cloud infrastructure 550.06 2 Funding inorganic growth through unidentified acquisitions and general corporate purposes 222.39

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