Cash Ur Drive Marketing IPO
Live Updates, GMP, Subscription Data, and Financial Details
IPO Overview
Listed
Dates
Jul 31 to Aug 04 2025
Price Band
₹130
Current GMP
₹155.0(+19.23%)
Subscription
81.75 times
IPO Details
| IPO Date | July 31, 2025 to August 4, 2025 |
| Listing Date | August 7, 2025 |
| Face Value | ₹10 per share |
| Issue Price | ₹130 per share |
| Lot Size | 1,000 Shares |
| Sale Type | Fresh Capital-cum-Offer for Sale |
| Total Issue Size | 46,76,000 shares (aggregating up to ₹60.79 Cr) |
| Reserved for Market Maker | 2,59,000 shares (aggregating up to ₹3.37 Cr)Prabhat Financial Services Ltd. |
| Fresh Issue (Ex Market Maker) | 42,10,000 shares (aggregating up to ₹54.73 Cr) |
| Offer for Sale | 2,07,000 shares of ₹10 (aggregating up to ₹2.69 Cr) |
| Net Offered to Public | 44,17,000 shares (aggregating up to ₹57.42 Cr) |
| Issue Type | Bookbuilding IPO |
| Listing At | NSE SME |
| Share Holding Pre Issue | 1,31,76,800 shares |
| Share Holding Post Issue | 1,76,45,800 shares |
IPO Date
July 31, 2025 to August 4, 2025
Listing Date
August 7, 2025
Face Value
₹10 per share
Issue Price
₹130 per share
Lot Size
1,000 Shares
Sale Type
Fresh Capital-cum-Offer for Sale
Total Issue Size
46,76,000 shares (aggregating up to ₹60.79 Cr)
Reserved for Market Maker
2,59,000 shares (aggregating up to ₹3.37 Cr)Prabhat Financial Services Ltd.
Fresh Issue (Ex Market Maker)
42,10,000 shares (aggregating up to ₹54.73 Cr)
Offer for Sale
2,07,000 shares of ₹10 (aggregating up to ₹2.69 Cr)
Net Offered to Public
44,17,000 shares (aggregating up to ₹57.42 Cr)
Issue Type
Bookbuilding IPO
Listing At
NSE SME
Share Holding Pre Issue
1,31,76,800 shares
Share Holding Post Issue
1,76,45,800 shares
IPO Subscription Details
| Anchor Investors | 1 |
| Market Maker | 1 |
| Qualified Institutions | 76.19 |
| Non-Institutional Buyers*** | 135.21 |
| bNII (bids above ₹10L) | 160.41 |
| sNII (bids below ₹10L) | 84.10 |
| Individual Investors (IND category bidding for 2 Lots) | 62.04 |
| Total ** | 81.75 |
Anchor Investors
1
Market Maker
1
Qualified Institutions
76.19
Non-Institutional Buyers***
135.21
bNII (bids above ₹10L)
160.41
sNII (bids below ₹10L)
84.10
Individual Investors (IND category bidding for 2 Lots)
62.04
Total **
81.75
Day Wise Sub
| Day | QIB | NII* | NII (> ₹10L) | NII (< ₹10L) | Individual Investors | Total |
|---|---|---|---|---|---|---|
| Day 1 Jul 31, 2025 | 3.51 | 0.11 | 0.05 | 0.18 | 0.60 | 1.32 |
| Day 2 Aug 1, 2025 | 3.51 | 0.10 | 0.26 | 0.63 | 1.49 | 1.77 |
| Day 3 Aug 4, 2025 | 76.19 | 135.21 | 160.41 | 84.10 | 62.04 | 81.75 |
DayDay 1
Jul 31, 2025
QIB3.51
NII*0.11
NII (> ₹10L)0.05
NII (< ₹10L)0.18
Individual Investors0.60
Total1.32
DayDay 2
Aug 1, 2025
QIB3.51
NII*0.10
NII (> ₹10L)0.26
NII (< ₹10L)0.63
Individual Investors1.49
Total1.77
DayDay 3
Aug 4, 2025
QIB76.19
NII*135.21
NII (> ₹10L)160.41
NII (< ₹10L)84.10
Individual Investors62.04
Total81.75
Day Wise GMP
| Date | Price | GMP | Estimate List Price |
|---|---|---|---|
| 07-08-2025 | 130.00 | 40(30.77%) | 170 |
| 06-08-2025 | 130.00 | 34(26.15%) | 164 |
| 05-08-2025 | 130.00 | 23(17.69%) | 153 |
| 04-08-2025 | 130.00 | 30(23.08%) | 160 |
| 03-08-2025 | 130.00 | 26(20.00%) | 156 |
| 02-08-2025 | 130.00 | 26(20.00%) | 156 |
| 01-08-2025 | 130.00 | 21(16.15%) | 151 |
| 31-07-2025 | 130.00 | 21(16.15%) | 151 |
| 30-07-2025 | 130.00 | 21(16.15%) | 151 |
| 29-07-2025 | 130.00 | 31(23.85%) | 161 |
| 28-07-2025 | 130.00 | 25(19.23%) | 155 |
| 27-07-2025 | 130.00 | 25(19.23%) | 155 |
| 26-07-2025 | 130.00 | 25(19.23%) | 155 |
| 25-07-2025 | 130.00 | 0(0.00%) | 130 |
| 24-07-2025 | 130.00 | 0(0.00%) | 130 |
Date07-08-2025
Price130.00
GMP40(30.77%)
Estimate List Price170
Date06-08-2025
Price130.00
GMP34(26.15%)
Estimate List Price164
Date05-08-2025
Price130.00
GMP23(17.69%)
Estimate List Price153
Date04-08-2025
Price130.00
GMP30(23.08%)
Estimate List Price160
Date03-08-2025
Price130.00
GMP26(20.00%)
Estimate List Price156
Date02-08-2025
Price130.00
GMP26(20.00%)
Estimate List Price156
Date01-08-2025
Price130.00
GMP21(16.15%)
Estimate List Price151
Date31-07-2025
Price130.00
GMP21(16.15%)
Estimate List Price151
Date30-07-2025
Price130.00
GMP21(16.15%)
Estimate List Price151
Date29-07-2025
Price130.00
GMP31(23.85%)
Estimate List Price161
Date28-07-2025
Price130.00
GMP25(19.23%)
Estimate List Price155
Date27-07-2025
Price130.00
GMP25(19.23%)
Estimate List Price155
Date26-07-2025
Price130.00
GMP25(19.23%)
Estimate List Price155
Date25-07-2025
Price130.00
GMP0(0.00%)
Estimate List Price130
Date24-07-2025
Price130.00
GMP0(0.00%)
Estimate List Price130
IPO Important Dates
| IPO Open Date | Thu, Jul 31, 2025 |
| IPO Close Date | Mon, Aug 4, 2025 |
| Tentative Allotment | Tue, Aug 5, 2025 |
| Initiation of Refunds | Wed, Aug 6, 2025 |
| Credit of Shares to Demat | Wed, Aug 6, 2025 |
| Tentative Listing Date | Thu, Aug 7, 2025 |
| Cut-off time for UPI mandate confirmation | 5 PM on August 4, 2025 |
IPO Open Date
Thu, Jul 31, 2025
IPO Close Date
Mon, Aug 4, 2025
Tentative Allotment
Tue, Aug 5, 2025
Initiation of Refunds
Wed, Aug 6, 2025
Credit of Shares to Demat
Wed, Aug 6, 2025
Tentative Listing Date
Thu, Aug 7, 2025
Cut-off time for UPI mandate confirmation
5 PM on August 4, 2025
IPO Lot Size
| Application | Lots | Shares | Amount |
|---|---|---|---|
| Individual investors (Retail) (Min) | 2 | 2,000 | ₹2,60,000 |
| Individual investors (Retail) (Max) | 2 | 2,000 | ₹2,60,000 |
| S-HNI (Min) | 3 | 3,000 | ₹3,90,000 |
| S-HNI (Max) | 7 | 7,000 | ₹9,10,000 |
| B-HNI (Min) | 8 | 8,000 | ₹10,40,000 |
ApplicationIndividual investors (Retail) (Min)
Lots2
Shares2,000
Amount₹2,60,000
ApplicationIndividual investors (Retail) (Max)
Lots2
Shares2,000
Amount₹2,60,000
ApplicationS-HNI (Min)
Lots3
Shares3,000
Amount₹3,90,000
ApplicationS-HNI (Max)
Lots7
Shares7,000
Amount₹9,10,000
ApplicationB-HNI (Min)
Lots8
Shares8,000
Amount₹10,40,000
Financial Information
| Period Ended | 31 Mar 2025 | 31 Mar 2024 | 31 Mar 2023 |
|---|---|---|---|
| Period Ended | 31 Mar 2025 | 31 Mar 2024 | 31 Mar 2023 |
| Assets | 94.39 | 93.36 | 76.33 |
| Total Income | 142.18 | 97.77 | 81.31 |
| Profit After Tax | 17.68 | 9.22 | 5.15 |
| EBITDA | 20.67 | 8.81 | 5.42 |
| Net Worth | 55.98 | 23.59 | 14.37 |
| Reserves and Surplus | 42.80 | 17.59 | 14.27 |
| Total Borrowing | 0.18 | 0.45 | 5.06 |
Period EndedPeriod Ended
31 Mar 202531 Mar 2025
31 Mar 202431 Mar 2024
31 Mar 202331 Mar 2023
Period EndedAssets
31 Mar 202594.39
31 Mar 202493.36
31 Mar 202376.33
Period EndedTotal Income
31 Mar 2025142.18
31 Mar 202497.77
31 Mar 202381.31
Period EndedProfit After Tax
31 Mar 202517.68
31 Mar 20249.22
31 Mar 20235.15
Period EndedEBITDA
31 Mar 202520.67
31 Mar 20248.81
31 Mar 20235.42
Period EndedNet Worth
31 Mar 202555.98
31 Mar 202423.59
31 Mar 202314.37
Period EndedReserves and Surplus
31 Mar 202542.80
31 Mar 202417.59
31 Mar 202314.27
Period EndedTotal Borrowing
31 Mar 20250.18
31 Mar 20240.45
31 Mar 20235.06
Peers Comparison
| Company Name | EPS (Basic) | EPS (Diluted) | NAV (per share) (Rs) | P/E (x) | RoNW (%) | P/BV Ratio |
|---|---|---|---|---|---|---|
| Cash Ur Drive Marketing Ltd. | 14.16 | 14.16 | 42.48 | 44.43 | ||
| Daps Advertising Ltd | 2.29 | 2.29 | 32.39 | 10.48 | 7.32 | 0.75 |
| Bright Outdoor Media Ltd | 13.11 | 13.11 | 112.55 | 29.74 | 12.31 | 3.47 |
Company NameCash Ur Drive Marketing Ltd.
EPS (Basic)14.16
EPS (Diluted)14.16
NAV (per share) (Rs)42.48
P/E (x)
RoNW (%)44.43
P/BV Ratio
Company NameDaps Advertising Ltd
EPS (Basic)2.29
EPS (Diluted)2.29
NAV (per share) (Rs)32.39
P/E (x)10.48
RoNW (%)7.32
P/BV Ratio0.75
Company NameBright Outdoor Media Ltd
EPS (Basic)13.11
EPS (Diluted)13.11
NAV (per share) (Rs)112.55
P/E (x)29.74
RoNW (%)12.31
P/BV Ratio3.47
IPO Reservation
| Market Maker Shares Offered | 2,59,000 (5.54%) |
| QIB Shares Offered | 22,04,000 (47.13%) |
| − Anchor Investor Shares Offered | 13,22,000 (28.27%) |
| − QIB (Ex. Anchor) Shares Offered | 8,82,000 (18.86%) |
| NII (HNI) Shares Offered | 6,63,000 (14.18%) |
| − bNII > ₹10L | 4,44,000 (9.50%) |
| − sNII < ₹10L | 2,19,000 (4.68%) |
| Retail Shares Offered | 15,50,000 (33.15%) |
| Total Shares Offered | 46,76,000 (100.00%) |
Market Maker Shares Offered
2,59,000 (5.54%)
QIB Shares Offered
22,04,000 (47.13%)
− Anchor Investor Shares Offered
13,22,000 (28.27%)
− QIB (Ex. Anchor) Shares Offered
8,82,000 (18.86%)
NII (HNI) Shares Offered
6,63,000 (14.18%)
− bNII > ₹10L
4,44,000 (9.50%)
− sNII < ₹10L
2,19,000 (4.68%)
Retail Shares Offered
15,50,000 (33.15%)
Total Shares Offered
46,76,000 (100.00%)
Information about company
Incorporated in July 2009, Cash Ur Drive Marketing Limited specializes in outdoor advertising, focusing on vehicle wrap advertising as mobile billboards.
The company provides a 360-degree marketing solution across transit media, digital wall paintings, and events, aiming for impactful branding through vehicle-based media in multiple Indian cities.
The company is an OOH advertising firm offering diverse solutions like Transit, Outdoor, Print, and Digital Media Services, helping clients reach their target audience.
The company offers bus branding, auto hood ads, billboard campaigns, and outdoor media solutions.
The company also advertise EV vehicles and charging stations to leverage growth in the electric vehicle industry.
The company has branches in Chandigarh, Lucknow, Mumbai, and Noida.
Service Offers:
Transit Media Advertising: Cab Branding, In-Cab Advertising, Cab/Taxi Wraps, Auto Branding
Outdoor Advertising: Billboards/Hoardings, Digital Wall Painting,Free Standing Panels
360-Degree Campaign: Complete brand promotion through integrated outdoor, digital, and POS media strategies.
Print Media Advertising: Ads in newspapers, magazines, and trade journals to target wide and niche audiences.
As of June 30, 2025, the company employed 87 individuals on a payroll basis and three on a contract basis.
Competitive Strength
Accredited with DAVP (Directorate of Advertising & Visual Publicity) & INS (Indian Newspaper Services).
Experienced and Qualified management team.
Comprehensive Service Provider and Client Centric Approach.
Objectives of IPO
The Company Cash Ur Drive Marketing IPO proposes to utilise the Net Proceeds from the Issue towards the following objects:
S.No.
Objects of the Issue
Expected Amount (₹ in crores)
1
Investment in Technology
5.31
2
Capital expenditure
5.97
3
Funding the Working Capital requirement
33.00
4
General Coporate Purposes
Disclaimer
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