Ganesh Consumer Products IPO

Incorporated in 2000, Ganesh Consumer Products Limited is a FMCG company. Headquartered in Kolkata, West Bengal, the company is the brand of wheat-based derivatives (maida, sooji, dalia) in East India. The company offers a range of consumer staples, including whole wheat flour, value-added flour products (maida, sooji, besan), packaged instant food mixes, spices, ethnic snacks, and ethnic flours like singhara and bajri flour. The company’s flagship brand, “Ganesh,” offers a wide range of products across multiple segments. Over the past three years, they launched 11 products and 94 SKUs, including spices, ethnic snacks, and sattu variants. The company’s B2C operations drive 76.98% of revenues in Fiscal 2025. Other operations include B2B sales to FMCG companies, HoReCa businesses, small retailers, and by-product sales like wheat bran for cattle feed. The company services its general trade channel through 28 C&F agents, 9 super stockists and 972 distributors. As on March 31, 2025, the product portfolio comprises of 42 products with 232 SKUs across our various product categories. Product Portfolio: Whole Wheat Flour (Atta): Sharbati Atta, White Atta, Multigrain Atta, Diabetes Control Atta, Gluten Free Atta are product variants. Wheat and Gram based value added flours: Bakery Maida, Super Fine Maida, Tandoori Atta, Rumali Atta are product variants. Roasted Gram Flour: Multigrain Sattu, Sweet Sattu, Jaljeera Sattu, Chocolate Sattu are product variants. Spices: Turmeric Powder, Chilli Powder, Corriander Whole and Powder, Cumin Whole and Powder, Various Blended Spices are product variants. As of March 31, 2025 the company has 206 permanent employees. Competitive Strengths: Largest brand of packaged flour in East India Diversified and continuously expanding product portfolio Well-established and widespread multichannel distributor network and customer reach Strategically located advanced manufacturing facilities with stringent quality standards Visionary Promoter assisted with an experienced management team Track record of healthy financial performance

The Company Ganesh Consumer Products IPO proposes to utilise the Net Proceeds from the Issue towards the following objects: S.No. Objects of the Issue Expected Amount (₹ in crores) 1 Prepayment and/or repayment of all or a portion of certain outstanding borrowings availed by the Company 60.00 2 Funding capital expenditure for the setting up of a roasted gram flour and gram flour manufacturing unit in Darjeeling, West Bengal; and 45.00 3 General corporate purposes

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