R K SWAMY IPO

Founded in 1973, R K Swamy Limited is engaged in the business of integrated marketing communications, customer data analysis, full-service market research and syndicated studies. R K Swamy is a data-driven, integrated marketing services provider that leverages digital initiatives extensively across all areas of its business. In FY2023, the company published more than 818 creative campaigns on behalf of its clients across various media. It also processed more than 97.69 terabytes of data and conducted over 2.37 million consumer interviews in the form of quantitative, qualitative and telephone surveys. The company's numerous clients include Aditya Birla Sun Life AMC Limited, Cera Sanitaryware Limited, Dr. Reddy's Laboratories Limited, E.I.D. - Parry (India) Limited, Fujitsu General (India) Private Limited, Gemini Edibles and Fats India Limited, Havells India Limited, Hawkins Cookers Limited, Himalaya Wellness Company, Hindustan Petroleum Corporation Limited, ICICI Prudential Life Insurance Company Limited, IFB Industries Limited, Mahindra and Mahindra Limited, Oil and Natural Gas Corporation Limited, Royal Enfield (a unit of Eicher Motors), Shriram Finance Limited, Tata Play Limited, Ultratech Cement Limited, and Union Bank of India. The company employs 2,391 people across 12 offices and 12 field offices in 12 cities in three business segments.

The net proceeds of the Fresh Issue, i.e., gross proceeds of the Fresh Issue less the Company's share of the Offer related expenses ("Net Proceeds") are proposed to be utilized in the following manner: Funding working capital requirements of our Company; Funding capital expenditure to be incurred by the Company for setting up a digital video content production studio ("DVCP Studio"); Funding investment in IT infrastructure development of the company, and the Material Subsidiaries, Hansa Research and Hansa Customer Equity; Funding setting up of new customer experience centres ("CEC") and computer aided telephonic interview centres ("CATI") of the company; and General corporate purposes.

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