Stanley Lifestyles IPO

Founded in 2007, Stanley Lifestyles Limited designs and manufactures super-premium, luxury and ultra-luxury furniture and sells it through its brand "Stanley". The company's product list can be divided into the following categories: Seating: This includes the design, production and sale of seating furniture such as sofas, sofa beds, recliners, dining chairs, poufs, bar stools, and cushions. Cased goods: These products have a solid casing, usually made of wood; they include coffee tables, dining tables, end tables, and consoles. Kitchens and cabinets: These include kitchens and cabinetry products in a variety of materials, finishes, and styles. These include kitchens, wardrobes, laundry/utility cupboards, bar cabinets, shoe racks, prayer cupboards, and bedside tables. Mattresses and beds: This includes the design, manufacture, and sale of a range of bed frames, mattresses, pillows and accessories. Automotive and other: This includes the design and manufacture of shoes that can be customized to customer specifications and are available in a range of sizes, including half sizes shoes. The company also offers leather seat covers for car brands. While the company manufactures all of its own products, ancillary products such as lighting and switches are generally imported and sold under private labels. The company also sells carpets that are sourced locally from other manufacturers and sold under private labels. As of December 31, 2023, the Company operated 38 "company-owned and company-operated" or "COCO" stores, all located in the major metropolitan cities of Bengaluru, Chennai, New Delhi, Mumbai, and Hyderabad, and 24 "franchisee-owned and franchisee-operated" or "FOFO" stores in 21 cities across 11 Indian states and Union Territories. The Company's product development department is spread over approximately 15,000 square feet at its manufacturing city in Bengaluru, Karnataka and as of December 31, 2023, the company had 778 employees.

The company proposes to utilize the Net Proceeds towards the funding of the following objects: Expenditure for opening new stores under the formats of "Stanley Level Next", "Stanley Boutique" and "Sofas & More by Stanley" ("New Stores"); Expenditure for opening anchor stores ("Anchor Stores"); Expenditure for the renovation of existing stores under the formats of "Stanley Level Next", "Stanley Boutique" and "Sofas & More by Stanley" ("Existing Stores"); Funding the capital expenditure requirements for purchasing new machinery and equipment by the company and Material Subsidiary, SOSL; and General corporate purposes.

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