Urban Co. IPO

Incorporated in December 2014, Urban Company is a technology-driven, full-stack online marketplace offering home and beauty services. The company has presence across 51 cities across India, United Arab Emirates and Singapore, excluding cities served by the company's Kingdom of Saudi Arabia joint venture, as of June 30, 2025. The company's platform enables consumers to book services such as cleaning, plumbing, electrical work, appliance repair, beauty treatments, and massage therapy, delivered by trained, background-verified professionals. The company has also ventured into home solutions with the launch of water purifiers and electronic door locks under its brand ‘Native’. It supports service professionals with training, tools, financing, insurance, and branding, helping improve service quality and earning potential. Urban Company is an online full-stack home and beauty services platform by net transaction value in the nine months ended December 2024. The Indian home services market, valued at USD 59.2 billion in 2024, is projected to reach USD 97.4 billion by 2029, despite online penetration remaining below 1%, indicating strong growth potential. In three months ended June 30, 2025, the company had 54,347 average monthly active service professionals on our platform, i.e., a service professional who has delivered at least one service during a given month. When aggregated across the platform, the company operate in over 12,000 service micro-markets as at June 30, 2025. The company earns revenue through Platform services for consumers; Sales of products to service professionals for use during service delivery; and Sales of the Native products to consumers. Competitive Strength: The multi-category, hyperlocal, home services marketplace benefits from network effects. Established brand trusted by consumers. Improved quality of service professionals through in-house training and access to tools and consumables. Robust technology platform powering service fulfilment, consumer growth and service professional empowerment.

The Company Urban Co. IPO proposes to utilise the Net Proceeds from the Issue towards the following objects: S.No. Objects of the Issue Expected Amount (₹ in crores) 1 Expenditure for new technology development and cloud infrastructure 190.00 2 Expenditure for lease payments for the offices 75.00 3 Expenditure towards marketing activities 90.00 4 General corporate purposes

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